SAG-AFTRA Statement on Donald J. Trump’s Resignation from the Union
SAG-AFTRA today released a statement regarding Donald J. Trump’s resignation from the union in response to disciplinary charges filed by SAG-AFTRA President Gabrielle Carteris and National Executive Director David White:
The move marks the first time in 37 years that the brand will not advertise beer at the event. Pepsi and Coca-Cola also won’t be advertising their drinks.
Instead, the Anheuser-Busch InBev beer will use the marketing dollars to support Covid-19 vaccine awareness and access.
As of Friday, roughly 39 million vaccines doses had been distributed and only 19.1 million administered, falling well short of the targets set by the federal government.
In the week leading up to Super Bowl LV, Budweiser plans to run its Super Bowl ad digitally. The spot focuses on resilient Americans during the coronavirus pandemic, including a group of health-care workers who were the first to receive the vaccine. Actress Rashida Jones, known for her roles in “The Office” and “Parks and Recreation,” will narrate the spot.
The beer brand also plans to donate a percentage of its advertising airtime for 2021 to the Ad Council and Covid Collaborative’s Vaccine Education Initiative. Budweiser will support its efforts with additional campaigns throughout the year.
The company also isn’t entirely giving up promoting its beer. Budweiser is giving U.S. consumers who are at least 21 years old a free beer when they visit ABeerOnBud.com between Jan. 25 and Feb. 7. AB InBev’s other brands, including Michelob Ultra, Bud Light and Bud Light Seltzer Lemonade, will have in-game ads during the Super Bowl.
In a special session today, SAG-AFTRA’s National Board voted overwhelmingly to find probable cause of a violation of SAG-AFTRA’s Constitution by member Donald J. Trump, and ordered the matter to be heard by SAG-AFTRA’s Disciplinary Committee as required by the SAG-AFTRA Constitution. If found guilty by the committee, possible penalties include reprimand, censure, fines, suspension from the rights and privileges of membership, or expulsion from membership in SAG-AFTRA.
The board acted on charges initiated by National Executive Director David White at the request of President Gabrielle Carteris. The charges specifically cite Trump’s role in inciting the attack on the U.S. Capitol on January 6, and in sustaining a reckless campaign of misinformation aimed at discrediting and ultimately threatening the safety of journalists, many of whom are SAG-AFTRA members. The charges request the imposition of the most severe penalty available to SAG-AFTRA: expulsion from membership.
“Donald Trump attacked the values that this union holds most sacred – democracy, truth, respect for our fellow Americans of all races and faiths, and the sanctity of the free press,” said Carteris. “There’s a straight line from his wanton disregard for the truth to the attacks on journalists perpetrated by his followers.”
“Our most important role as a union is the protection of our members. The unfortunate truth is, this individual’s words and actions over the past four years have presented actual harm to our broadcast journalist members,” said SAG-AFTRA National Executive Director David White. “The board’s resolution addresses this effort to undermine freedom of the press and reaffirms the principles on which our democratic society rests, and which we must all work to protect and preserve.”
In accordance with federal labor law and the SAG-AFTRA Constitution, disciplinary action can only be taken if the charged member is found guilty after a hearing before the Disciplinary Committee. Members of the Disciplinary Committee did not participate in the National Board’s constitutionally-mandated probable cause review. As charging parties, neither Carteris nor White will take any role in decision making on this disciplinary matter.
SAG-AFTRA represents thousands of broadcast journalists across the country, and reports of intimidation and physical assaults have escalated throughout Trump’s presidency.
LA Local SAG-AFTRA Members have just released a grassroots, unofficial SAG-AFTRA Union Literacy Guide. Created by volunteer members and leaders to help educate members and others about the union.
We’re hosting our first grassroots, unofficial SAG-AFTRA Union Literacy Town Hall on Saturday, January 16th at 11am PT via Zoom at SOLIDARITYtownhall.com. A wonderful group of leaders and members will go through the guide and answer questions. Let’s all learn about our union together and be more empowered and engaged members. Hope you enjoy the resources, and best wishes for the new year!