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Thirty five percent of TV viewers may drop their cable companies to switch to the Internet

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Date: Wednesday 6/10/2009

. The day after seventy eight percent of SAG members basically sold out their future on the Internet, a new study has come to light that reveals that in five years, 35 percent of viewers who get their TV from a cable company may switch to the Internet for TV viewing. (You think maybe the AMPTP might have already done a similar survey, or had an early, early preview of this one, before pressing for their internet giveaway provisions. Naw! It's probably just a coincidence the survey was released the day after the cntract was ratified!) Hey, for those of you who voted for the new TV Contract, okay, so those $782/3200 dollar per network rerun checks will soon be replaced by anywhere between Zero bucks, $23 bucks for 6 months, or $44/100 bucks for a year of unlimited reruns, but then there will always be that 23 dollar increase in minimums. Like, I said in my previous post; The suits are laughing their asses off! --- Dan Frommer|Jun. 10, 2009, 4:55 PM| Media, Chart Of The Day, Cable, TV, Comcast, Time Warner A Bernstein survey says 35% of Web video watchers might dump their cable TV provider in favor of online video within 5 years. That's not too alarming by itself, says Bernstein's Jeff Lindsay -- that's in line with the amount of people who typically say they'd cut the cord because of price. More interesting: Web video watchers don't want to dump cable because it's too expensive. Instead, mostly because of content: The Internet provides more content choices, and in some cases, it's the only source for some content, especially out-of-town sports. That's more evidence that cable companies like Comcast (CMCSA) and Time Warner Cable (TWC) need to drastically improve their on-demand content offerings, fix their awful user interfaces, and make sure there's nothing worth watching online that can't be seen on cable. --- You been Whipsawed, Baby A.L. Miller SW Editor & Chief

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