* A new video on product integration !!Watchdog gives a pictorial explanation of the difference between product integration and product placement !!

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A new video on product integration Watchdog gives a pictorial explanation of the difference between product integration and product placement

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Date: Monday 6/1/2009

There seems to be a lot of confusion on members part in regards to the difference between product integration and product placement.
Product integration is when the product is integrated into the script; for instance a scene from “Gone With the Wind” using product integration.

Now, product placement;

Okay, okay…maybe this is a better demonstration of product placement.

So, there you go. The Ol’ Watchdog hopes you now have a clearer understanding of the differences between product integration and product placement. If not, “Frankly I don’t give a damn.”
Here's video on Product Integration.
http://www.youtube.com/sagdeal
A.L. Miller SW Editor & Chief

Latest Video:
http://www.youtube.com/watch?v=dXNJZhwFAQQ&eurl=http%3A%2F%2Fwww%2Edeadlinehollywooddaily%2Ecom%2F&feature=player_embedded

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